My longtime client, Roman P. wanted to freshen up his brand because he thought he had changed both internally and externally. Since his 2008 portrait he had expanded his entrepreneurial endeavors to include three additional businesses. He wanted his new look to genuinely reflect his outer appearance but also his business maturity and acumen.
We talked about a variety of expressions, poses and clothing options. He chose the clothes, hair and powerful expression that most closely matched his current brand.
Subtle changes, possibly, but it's always important to have your business portraits stay true to your current brand.