I always feel compelled to share new tips that are eye openers for me.
per Patrick O'Malley "Facebook does not show every status post to
everyone who "Likes" your page. In fact, estimates are that when you
first start to post, your posts are only shown to 7% (yep, seven
percent) of the people who clicked "Like" on your business page. Other
estimates are that most business' posts are only seen by 17% (not a
typo, seventeen) of their fans."