Monday, January 25, 2010

I Want To Celebrate Your Victories













Thank You Minnesota Vikings!
I loved celebrating the wins of this season's football games.

And, thanks to social media networkers who posted their comments and shared their emotions on Facebook and Twitter, I had a blast. I felt I was part of a team of online cheerleaders that were celebrating our team's victories.

But this morning I got up and thought, Ugghh, What's up now to celebrate? What's going to happen to all that positive energy, laughter, rah rah rah, Go Team Go? I don't want it to end and why should it?

I thought of my networking friends both online and offline. Hey, they're great people. They have their successes, too. I can invite them to share their wins with me and I'll celebrate their victories. So I made a Facebook post this morning and have seen the thumbs up from some of my online friends, especially Mister Social Networker, himself, Mike Rathbun of Freedom Cleaning Services, http://bit.ly/3s8lKm . Mike posted his support on Facebook and his blog article titled: " Who can you cheer for? Let me know on my blog!" http://fb.me/4HHR1AH

Now I invite you to share your successes online and offline with your friends. Give us a chance to be cheerleaders on your team. Please share personally with me because I want to celebrate your victories. Go Team Go ! Yeah, YOU !

Contact me at wendy@inbeaute.com

Friday, January 15, 2010

Job Seekers Now Need Headshots

New research in advance of my radio interview titled "Are You Camera Ready? How To Take The Perfect Headshot" with Tai Goodwin the MakeOver Coach.

It was perfect timing to receive the notice of Tory Johnson of ABC News' tv interview with client/author Jill Konrath, sharing tips from her new book "Get Back To Work Faster." http://bit.ly/5944fW . (I recommend listening to Konrath's interview whether or not you're currently looking for a new position.) Not a job seeker myself, even though she said we're all job seekers from now on with the current economy, it was news to me that job seekers need a "visual C.V." (aka resume) which includes a high quality professional headshot on a LinkedIn profile because "you're no one if you don't have a LinkedIn account." Konrath also recommended job seekers use the online services of www.emurse.com, www.jigsaw.com and www.zoominfo.com for their job search.

After I listened to the interview twice, I went to www.emurse.com site and loved their blog post "Business Cards: Your Super Charged Mini-Resume," by Barbara Safani, http://bit.ly/64WS0x Now job seekers are advised to create their own mini-resume on a customized business card. Excellent tips 1 - 6 gives step-by-step instructions especially No. 6:

" Tip 6. Add A Picture" to your card explaining "Business cards are all about building relationships and offering a keepsake of you that the recipient can hold on to. By adding a picture, you create a visual connection between you and the holder of the card and this visual connection will be reignited each time they glance at the card."

We find that more and more, professionals of every industry are encouraged to secure high quality professional headshots to promote their talents, abilities, businesses, books, e-products, etc. Let us know if we can help you get ready for your business portraits, whether we are the photographer or not. contact: wendy@inbeautephoto.com and visit our website:

www.inbeautephoto.com

Wednesday, January 13, 2010

WORDS: got to love 'em

I love words: saying them, writing them, reading them, photographing words.

Yesterday I was at a Bloggers Retreat held at a facility that is usually rented by creative scrapbookers. It has an impressive counter full of all the supplies a scrapbooker could ever want. I was not there to scrapbook but nonetheless, I opened every drawer, looked at the stamp pads and read all the word stamps sitting right there in front of me - tempting me.

Impulsively I felt a strong prompting to grab a stamp and make a temporary tattoo on the outside of my right wrist. So I grabbed the purple ink pad and the one stamp that said two words: "SO VERY."

From that moment forward I looked for opportunities to flash my "SO VERY" tattoo in front of the faces of my blogger friends and tell them that this blogging exercise was going to be SO VERY effortless and easy! (I just love a powerful, positive affirmation, don't you?)

BTW, thanks Nancy for sharing your stamp. It also inspired me to create a photo of the stamp which will make it live long after I've washed the purple ink off my wrist.

Tuesday, January 12, 2010

Are You Camera Ready? Tips for Taking Your Best Headshot, Part Four

(1) Day of the Session: Bring two – three different changes of upper body clothing to your session; one considered business formal and a second shirt, tie, sweater or blouse as an alternative to experiment with colors. Discuss available background options so your color palette works with your design team. Be sure you receive the time, variety and level of service that you expect. Most quality photographers will allow you to see the pictures immediately after the session so retakes can be immediately photographed if necessary. You should be given the option to either order immediately or review your portraits for 48 hours before you make your final decisions.

(2) Purchase Decisions: Purchased portraits can be delivered to you in various forms: in print, as high or low digital image files and produced onto photo products such as canvas enlargements, photo bags, photo books, photo cups, etc. Make several copies of the digital images and store them on two different hard drives or better yet, two different computers and even better, two different storage hard drives.

(3) What To Do with Purchased Photos: Think about what pictures you need in print, which pictures would be a series of storytelling images about you, your business, your products, your services, etc., what works on the web and the image you want to convey on social networking sites such as LinkedIn, Facebook, Meetups and the myriad special interest groups online.

(4) Standard Shelf Life of Business Portraits: The real estate industry really understands the importance of high quality business portraits and their best experts recommend fresh new portraits at least every two years; more often if you had a major change in your personal self, your website, your brand image and your company color scheme.

(5) Consistent Image: We recommend you create an inventory of images from which you can choose for your business portrait display. Select one “best image” that is consistently seen on your LinkedIn profile, your main website picture, your email signature photo and your printed business card picture. Other, second – seventh best portraits can be layered throughout all your materials to create a visual story of you, your business and your personality. And remember, change is good; create new photos that are an expression of your career advancement, leadership development and life opportunities as your life changes and improves. If you believe in the “laws of attraction” you may find that your best portraits attract your best life opportunities, all of which need to be photographed.

see business portrait portfolio at www.inbeautephoto.com

Are You Camera Ready? Tips for Taking Your Best Headshot, Part Three

(1) Choosing Your Photographer: Ask your contacts for the name of an experienced photographer. Search the internet. Look in the yellow pages. If you are part of a trade organization, they may be able to refer photographers they have used before. Thoroughly check out samples shown on websites and look for consistency, quality, subjects photographed and style. There is an endless number of people with cameras who create pictures that are “good enough” if that is the quality level desired. And there is another large population of people for whom pictures are simply a great reason to play with photo retouching software ending with subjects that look overly airbrushed, illustrated and cartoonish.

(2) Retouching Expectations: Yes, photo retouching is expected in almost every picture today but only to the degree that you still are recognizable as the same person. Some industries such as professional coaches request absolutely no retouching because they feel they need to appear 100% genuine, trustworthy and authentic and retouching would negatively impact that image. Lawmakers in Britain and France are trying to get marketers to acknowledge the amount of retouching done in advertising photography with disclaimers rating the amount of retouching done. Deception is lurking in so many areas that you don't want your photo to be deceiving your clients. Consequently, be sure and look at lots of photo samples so you receive the style that you need for your business portraits.

(3) Expected Price Range: As stated above there is no shortage of people with cameras so the prices range from an average low of $300.00 to a high of $1,000's in eastern/western U.S. coasts. In the midwestern U.S. the price range narrows to $200.00 - $700.00 for a high quality, full time, full service professional photographer who specializes in business portraits.


see photo sample portfolio at www.inbeautephoto.com

continued on next blog, see Part Four

Are You Camera Ready? Tips for Taking Your Best Headshot, Part Two


(1) Take It From The Top: You want to look your best, so pay extra attention to your grooming before your portrait session. If you need a fresh haircut, have it done a few days ahead. You are responsible for your hair. If your skin is oily, shiny or perspires heavily, you should dust it lightly with cosmetic powder. This goes for men, too. Men: you may want to shave an hour before your appointment to avoid the “five o’clock shadow” look. If you wear a beard or mustache, they should be neatly trimmed. If you normally wear eyeglasses they should be part of your portrait. However, we recommend you ask your optometrist to loan you a frame with no lenses for your portrait.

(2) Make up services: You may choose to hire a professional makeup artist to come to your portrait session or a second option is to make an appointment at either a department store cosmetic counter or a M.A.C. Makeup store at half the cost. You just have to allow for extra time prior to your portrait session. Lastly, while photographers cannot duplicate all their expert services, when budget is an issue, we have asked clients to (1) put on their own makeup as usual with one extra layer of foundation all over the face and down into the neckline area if visible and (2) put on your blush as usual but bring your blush-on and lipstick with you to the studio for final application. Men should know that your face may be powdered to minimize facial shine.

(3) Jewelry: Jewelry styles change from small and stylish to large and chunky. But generally when you are having a portrait made we recommend that necklaces be worn short, along the neckline of the blouse. Pins can be attractive but need to be fairly large to show up in the picture. Earrings need to separate from your hair and as told to me by image consultant, Sandy Dumont, big post-style silver or gold earrings look best if you wish a formal, powerful image. In fact, she advises executive women wear post style earrings when meeting with executive men as they find the dangling earrings extremely distracting.

(4) Look Your Best: Do not wear old outdated garments, hair or accessories suggest that your skills are also dated. Choose clothing that flatters your face. Mid-range neutral solid colors are best for close-up headshots for both men and women. To be blunt, bright whites will give the impression of an additional ten pounds to your frame; plaids and patterns can appear to add on five pounds. You want to draw attention to your face and use your clothing as a frame. Simple, classic styles will not look dated as styles change. Watch out for fabrics that wrinkle badly. A good fit is important for your suit and shirt/blouse. The camera will show if your clothing is either too tight or drapes poorly on your body. If you have an afternoon portrait session, you may want to consider bringing a fresh shirt to wear. If you choose not to wear a suit or jacket, remember that some whites or light pastel shirts tend to look washed out and draw attention away from your face. A better choice for business casual is a jacket with an open shirt or sweater.

(5) Casual or Dressy: No matter the size of your body, you can look and feel professional by selecting quality clothing and accessories that compliment your best features. Some may say there is a double standard in professional attire for men and women. Experts suggest that men who dress in more formal, boardroom attire create the appearance of a highly credible expert. Conversely, women look more professional and credible in high fashion styles that are distinctive and well tailored. Strive for classy, not flashy. Do not diminish your image by dressing too casual or too feminine. It is better to error on the side of dressing your best so that you convey your best image than appearing too casual and having potential contacts dismiss you even before your important contact has been made.

see photo sample portfolio at www.inbeautephoto.com


continued on next blog, see Part Three

Are You Camera Ready? Tips for Taking Your Best Headshot, Part One


(1) Previsualize: To get yourself camera ready, pre-visualize the end result before you even take the first picture. Ask where are these pictures going to be displayed, i.e. in print, on your website, on social networking sites such as LinkedIn and Facebook. If you are working with a website or graphic designer ask what color scheme and backgrounds they recommend for your customized needs. Spend time looking at what your competition is displaying. Determine what you can do to look as good or even better. Look at portraits of celebrities and people you admire to decide what you like about their photos. Review magazines such as O, Esquire, Men's Health and a variety of business publications to see how others are dressed and posed in their pictures.

(2) Seek Help if Needed: If you need help to transition from where you are now to where you want your image to be, attend an image enhancement workshop or hire a professional image consultant, personal shopper or presentation expert. They are experts in helping people improve their images to get the best jobs and best clients.

(3) Be Open to Expert Advice: Sandy Dumont, (www.theimagearchitect.com) image consultant with 30 years experience states that “color does make a difference. Earth tones such as brown, tan, camel and beige are ideal for counselors, psychotherapists and academics. If your audience is high powered, navy blue and gray exude authority. Your credibility, confidence and business are all likely to increase.” She and I agree that people should avoid busy patterns that draws attention away from your face.

see photo sample portfolio at www.inbeautephoto.com

continued in next blog, Part Two